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Our STORY

Adam Carter – The Coffee Head

Adam 'The Coffee Beard' Carter

Vital Stats

250+

Coffees Reviewed

10,000+

Happy Customers

10+

Partner Roasters

10 yrs

Years Brewing

Our Lab Workers

It all started in a bedroom in Reading with a single sample roaster and a lot of curiosity. We spent those early days geeking out over every origin we could find, teaching ourselves the ropes and occasionally setting off the smoke alarm. That small space in England was the starting point for what has now become a full-blown obsession with the funky side of coffee.

Since then, we’ve found our place as a quirky roastery with a very specific purpose: to share the coffees that challenged our own palettes. We’ve had our minds blown by weird ferments and unexpected origins, and we want to bring you along for the ride. This isn't about being perfect - it's about the adventure of discovery.

Our Manifesto

Mission: Our mission is simple: we want to find the most interesting coffee on the planet and share it with you. We’re not looking for the 'perfect' cup according to a rulebook; we’re looking for the roasts that tell a story, challenge your palate, and open doors to new ways of thinking about your morning brew.

Vision: We believe coffee should be an adventure, not just a routine. We’re building a community where curiosity is rewarded and the weird side of coffee is celebrated. If it makes you excited to brew, it belongs in our lab.

Milestones

  • 2023: Company rebrand and relaunch.
  • 2025: Reached 1k unqiue Coffee Heads!
  • 2025: Survived the great bean shortage.
  • 2026: Launching the BlackBox experiment.